When considering your success online, the goal is not to get your website to rank in the top 10, but to get your website to "Dominate" the top 10!
Search Engine Optimization does not end the moment your website magically appears on the first page. You need your customers to click the link. Find what they need on your site. Build trust in who you are and what you do, and then ultimately take action, "Action Based Optimization".
Quality search engine optimization is about much more than building links or creating content stuffed with keywords. It’s about strategy. It’s about positioning your company. It's about adding value to your visitors.
While most SEO companies start at the point of selling, we believe that they skip a vital step.
Before visitors are searching for a vendor to hire or a product to purchase, they are searching for a solution. A simple answer to a question.
They ask the smartest person they know - "Google" - If your business can build rapport by being positioned to answer any question your customers have, you are much more likely to be considered when it is time to make a purchase.
The Maxon Group's SEO strategy is "one of a kind" that positions you as an expert, with the answers that your ideal clients are looking for.
Over time we can turn your website into the largest resource of information in your industry.
It makes sense doesn’t it? Do you really think some Search Engine Optimization Company in Utah has more resources than Google? Of course not.
Google is constantly evolving and those that continue to try and "Trick the System" are losing the battle.
This is the most natural way to get yourself ranked. With our strategy we not only play by the rules, we embrace them!
An outdated approach could get you into trouble and result in a search engine penalty!
“Our team has over 75 years of experience delivering mission critical IT solutions to businesses' of all sizes.”
SEO - Contrary to what you may have heard, Search Engine Optimization is not dead. Now, the strategy that many companies use to “trick” Google into ranking their site is dead, but we don’t use any those techniques. Never have and never will. Instead, we approach SEO with a "squeaky-clean" strategy made to position your company as an expert in your industry.
Social Media - Social Media is not a sales tool. It is a relationship tool. It is the digital equivalent of going to a networking event and connecting with other human beings that just happen to live online. Some of which may become new clients. Some of which may refer you to new clients.
Pay-Per Click - It’s only a waste of money if you don’t get a return. And Pay-Per Click falls into that category. While we don’t agree with the strategy of throwing all of your eggs into the Pay-Per Click basket, we find it to be an incredibly powerful (and profitable) tool when combined with each of these other strategies.
Content Curation - There is no denying it. Content is king. Without quality content that educates your visitors and positions your company as an expert in your industry, you won’t stand a chance at succeeding online. And if content is king then SEO, Social Media and Pay-Per Click all share the responsibilities as queen because their job is to get that message out to the buying public.
For more information, contact one of our Information Technology professionals at 801-495-1919